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Brooklyn Bedding Allure Total Latex Allure Plush Top 10 Oct 2013 15:20 #1

Hello - has anyone ever had any experience with this exact mattress? I thought I was buying a total latex mattress but it says that its 60% Tallalay Latex and 40% Polyurethene foam. Is this latex over foam then? Also, does anyone know the ild rating of the latex in these mattresses? The salesperson we worked with didn't have a clue. Finally, can anyone speak to longevity of them? Thank you!

Thanks,

Jon

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Brooklyn Bedding Allure Total Latex Allure Plush Top 10 Oct 2013 16:34 #2

Hi sonof12,

I don't see an Allure mattress on the Brooklyn Bedding site. Can you link to the one you mean?

Your description sounds like it could be the Aloe Alexis which has two 3" layers of latex on a 7" polyfoam base layer. If this is the one you mean the ILD of the latex would probably be one of the options listed under the "construction" tab depending on what you chose when you ordered it.

Phoenix
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Last edit: by Phoenix.

Brooklyn Bedding Allure Total Latex Allure Plush Top 10 Oct 2013 16:40 #3

I looked and couldn't find anything by that name either.

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Brooklyn Bedding Allure Total Latex Allure Plush Top 10 Oct 2013 22:04 #4

I bought it from the R and S mattress store in AZ. Made by Brooklyn Bedding.

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Brooklyn Bedding Allure Total Latex Allure Plush Top 11 Oct 2013 07:22 #5

Hi Sonof12.
I have some experience with these models, I did work in the R&S locations for a little over 9 years and and now for brooklyn bedding.com, I believe this is a 24ILD latex layer or a combination. The specifications of the ILD are not typically provided to our sales associates because our product lines are consistently changing. R&S mattress is a liquidation company specializing in high quality discounted merchandise. With a standard high density foam base these mattresses are expected to last approximately 8-10 years. This is a very nice latex over foam combination and I hope that you are pleased with the mattress you have purchased, If you have any questions regarding our merchandise please feel free to email me at sales@brooklynbedding.com.

Best Regards,
Mario Sevilla
Brooklyn Bedding

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Brooklyn Bedding Allure Total Latex Allure Plush Top 23 Oct 2013 06:47 #6

The Brooklyn Bedding Allure 10” Plush Top Latex Mattress can be found at Latex Mattress Shop , an older BB website that features a lineup of mattresses that is completely separate from those on either the main BB website or the Dreamfoam site.

On the Latex Mattress Shop site, under "Quick Overview,” it states the Allure consists of:
- quilted fabric cover
- 2” of Talalay latex
- 2” of Talalay latex
- 6” of core foam

Latex is just as much “foam” as polyfoam is, but in the mattress industry, the word foam by itself is generally understood to mean polyfoam. The law tag on sonof12’s Allure mattress apparently states that it is 60% Tallalay and 40% polyfoam. In other words, the latex is claimed to be 40% of the thickness and 60% of the weight of the mattress. That actually seems plausible to me, since polyfoam is lighter than latex. Also, BB often uses convoluted polyfoam in their cores, which is lighter still.

HOWEVER….scroll down to the cut-away diagram of the Allure and it states that the Allure consists of:
- quilted fabric cover
- 2” of latex
- 2” of latex
- 6” of core latex

Notice that the “core foam” has been transformed into “core latex.” However, it must really be polyfoam—that’s what the law tag says, and Mario from BB confirms it in his post above as well.

Another odd thing—in the diagram, the top 2” of latex is indicated as being part of the quilting layer. However, according to Latex International, Talalay latex is not suitable for use in mattress quilting layers. In fact, LI, the principal supplier and proponent of Talalay latex in North America, only supplies Dunlop quilting latex.

A buyer uneducated in mattress construction might easily misinterpret what they have been told by a mattress salesman. However, it seems reasonable to suspect that sonof12 really might have been misinformed that he was buying an all-latex mattress, considering that’s what it says it is on the website. Also, on the diagram on the website, the mattress is called “Total Latex”—the same name as the all-latex mattress on the main BB website.

So we see that the Allure is actually a latex-over-polyfoam mattress that is misrepresented on the Latex Mattress Shop website, and possibly at R&S Liquidators as well. Latex Mattress Shop, R&S, Dreamfoam and Brooklyn Bedding are all part of the same company. It is disappointing to see that Latex Mattress Shop, rather than matching the ethical standards and level of transparency found on the main BB website, seems to be aimed at a less lofty goal—matching the ethical standards and levels of transparency found in most of the rest of the mattress industry.

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Brooklyn Bedding Allure Total Latex Allure Plush Top 23 Oct 2013 11:25 #7

Hi bedimpediment,

A buyer uneducated in mattress construction might easily misinterpret what they have been told by a mattress salesman. However, it seems reasonable to suspect that sonof12 really might have been misinformed that he was buying an all-latex mattress, considering that’s what it says it is on the website. Also, on the diagram on the website, the mattress is called “Total Latex”—the same name as the all-latex mattress on the main BB website.

So we see that the Allure is actually a latex-over-polyfoam mattress that is misrepresented on the Latex Mattress Shop website, and possibly at R&S Liquidators as well. Latex Mattress Shop, R&S, Dreamfoam and Brooklyn Bedding are all part of the same company. It is disappointing to see that Latex Mattress Shop, rather than matching the ethical standards and level of transparency found on the main BB website, seems to be aimed at a less lofty goal—matching the ethical standards and levels of transparency found in most of the rest of the mattress industry.


I would be careful before you jump to these kinds of conclusions.

When I was buying my current mattress over 3 years ago this was Brooklyn Bedding's main site. Their Amazon site didn't exist at the time and their Brooklyn bedding site was just a placeholder. At that time their top end mattress was an all Dunlop latex mattress and used quiltable latex in the cover as well. It was one of my finalists for that reason (I wanted a mattress that used latex in the quilting). The latex they used in the quilting was from Latex International and was a quiltable latex called Evercloud . This was when I first talked with John (the owner) and I was posting about my experiences on another forum because this site didn't even exist yet.

When they decided to introduce their new line of mattress they were originally thinking they would use the same site and began to make changes to the site with new descriptions but they eventually decided to start with their Dreamfoam mattresses on Amazon and then introduce their Brooklyn Bedding mattresses on their Brooklyn Bedding site so this site became a relic. I talked with them on several occasions during this time and once the new amazon models were finalized and available they were listed as a member on the site. The Brooklyn Bedding site was added after that. The latexmattressshop site and the descriptions were "caught in the middle" with part of the site showing their old mattresses and part showing some newer designs. The site isn't being used and there are no orders that go through the site.

When you mentioned the old site on your post I called them just to let them know that the site was causing some confusion and they will either deactivate the site completely or forward it to their current site over the next 24 hours just to avoid any further confusion or speculation.

It's always a good idea to make sure of the background story or the facts behind a post before jumping to conclusions that are posted on a public forum that could harm the reputation of a reputable business and good people ... especially when it comes to a left over site that isn't even being used and hasn't accepted any orders for well over a year.

I just wanted to set the record straight based on my own personal knowledge and experience of the history of the site as well as my conversation with them today.

Phoenix
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Last edit: by Phoenix.
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