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Re: My Essentia.com False Advertising and Lying to Consumer

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05 Apr 2012 18:13 #1 by bedman01
Company: Myessentia.com
I have spoken with the FDA and they are looking into the claims as we speak.

They claim that they only use natural materials for their mattress. They say that they use natural memory foam in bed. I sent out a piece of their natural memory foam to be tested. The material that they use is not natural. I then contacted the company that supplies and makes the foam for myessentia.com. I talked to the foam supplier of MyEssentia.com, Dunipillo INC told me that they do not manufacture Natural Memory Foam and that Natural Memory Foam is impossible to make because it is man made foam. Myessentia is LYING to customer, when it says that they have natural memory foam. It is an outright lie to claim that they have Natural memory foam made out of latex. Latex is a type of foam and so is Memory Foam. They claim that their memory foam is latex. Guess what then it is LATEX AND NOT MEMORY FOAM. However, the mattress did contain Memory Foam that was not Latex and was obviously not Natural. Yet they claim that they Have World's only Natural Memory Foam!


I sent the foam to Dunipillo and had the foam tested and it is not Natural Memory Foam nor Latex.

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05 Apr 2012 19:52 #2 by dudley9007
If it is not latex memory foam then what is it. Thanks.

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05 Apr 2012 22:42 - 05 Apr 2012 22:45 #3 by Phoenix
Hi dudley9007,

Part of the problem is that they don't disclose what it is but to call it "latex memory foam" and make the claims they do about how "natural" it is, is misleading IMO.

this thread starting with post #2 includes some "informed" speculation and a discussion with Essentia which was never completed.

@bedman01,

I am assuming you mean Dunlopillo rather than Dunipillo INC. ?

If you are ... it is unlikely that the manufacturer of the foam is Dunlopillo which is a brand name that is fractured and owned by many different companies around the world, each of which has their own foam suppliers. Dunlopillo itself who used to manufacture Talalay latex foam went out of business several years ago and their assets and the rights to their name were purchased by other companies .... including Latex International.

While I agree with your sentiments about the claims that are being made by Essentia which I also believe are misleading ... I also believe that their foam process and formula originates in Italy and is not a "Dunlopillo" product. Of course it's possible that one of the owners of the Dunlopillo name around the world could be producing their materials and if you have information about this I'd certainly love to know ... but this is not where my own research pointed to and is not so likely IMO.

Who did you call when you talked with "Dunipillo INC" and where did you send the sample for testing?

Phoenix

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Last edit: 05 Apr 2012 22:45 by Phoenix.

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06 Apr 2012 00:14 #4 by Bond
I saw this post and I called myEssentia and they told me over the phone that All of their foam comes from Dunlopillo. In addition, they said that their memory foam was made out of latex. I do have a rep at Latex International. and she told me that Dunlopillo is owned by Latex International. Unless the phrase Worlds only Natural Memory Foam is just a trademark phrase, then indeed it is false. MyEssentia is being deceptive and does not have worlds only natural foam. I will report more on this issue, after I talk to techie at Latex Int., who will give me the science on why memory foam can never be natural

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06 Apr 2012 03:58 - 23 Jan 2015 17:49 #5 by Phoenix
Hi Bond,

I have a hard time believing that they were serious when they probably know as well as anyone that Dunlopillo is only a brand name and not a foam manufacturer. I think they were probably pulling your leg but who knows ...

The Dunlopillo brand name is owned by many companies around the world including latex International, Hilding Anders, Cauval, The Ruia group, Sime Darbe, Sleepyhead, and Thalpos (and I've probably missed a few). Each one can use different foam suppliers in their mattresses depending on various agreements they have and I know that LI supplies several of them as do other manufacturers like latexco, Radium, and others. LI owns North America, Turkey, Israel, Cyprus, and South America (and possibly others). The largest group of countries (45 at last count) is Sime Darbe (these countries have since been purchased by Pikolin ). ADDED: The UK was sold by Hilding Anders to Steinhoff UK Manufacturing in 2013 although Hilding Anders retains their ownership in the Scandanavian countries .

As you also likely know, memory foam is a type of polyurethane foam with added chemicals to increase it's density and to make it more "viscous" rather than just elastic and while some of these have replaced some of the petrochemical polyols with plant based alternatives ... none of them are close to being natural products.

There are also several latex manufacturers around the world who manufacture various forms of "slow response" latex including Latex international (NuForm), Radium (Embrace), Gommagomma (latexcel memo foam), and Latexco (reshape), but none of these are memory foam.

All in all ... and based on quite a bit of research that I have accumulated ... their claim of "Natural Memory Foam" just doesn't hold water.

I'd still like to know who bedman talked to and where he sent the sample for testing though. While I'm all for bringing out the truth ... it just seems strange to me to be claiming that he called Dunipillo (sic) and actually talked with them or that he actually sent out a piece of the foam for testing (which is an expensive process). To my understanding as well ... the FDA has nothing to do with mattress components.

While Essentia may not be so transparent ... I get the feeling that there is more than meets the eye behind his post attacking them as well.

Phoenix

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Last edit: 23 Jan 2015 17:49 by Phoenix.

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24 Apr 2012 00:33 #6 by yogiyoda
Just to add another data point. Late last week I emailed Essentia for some samples. Samples arrived the next day. All I can say is that whatever it's made from, the "memory foam" samples are beautiful. Prettier than the standard latex sample they sent. They are a very clean white color and have no odor. Actually, that's not true, there's a very faint pleasant odor. I almost took a bite :) And it behaves very much like memory foam. High quality memory foam actually.

I don't live anywhere near an Essentia showroom and have never seen/tried the mattresses. And I haven't read all the controversy on the forums. But I tend to believe their story about the foam. My money is that its petroleum-free foam made from hevia milk and other "natural" ingredients. If only, because very few people would have the cojones to found a business on a lie that big and the brains to get away with it for so long :) I can't say anything about Essentia mattresses comfort, saftey, or durability; but if there was a store closer by, I'd definitely want to check it out.

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24 Apr 2012 02:31 #7 by Phoenix
Hi yogiyoda,

I don't live anywhere near an Essentia showroom and have never seen/tried the mattresses. And I haven't read all the controversy on the forums. But I tend to believe their story about the foam. My money is that its petroleum-free foam made from hevia milk and other "natural" ingredients. If only, because very few people would have the cojones to found a business on a lie that big and the brains to get away with it for so long


I can assure you that their claims are not true ... not to mention there is no such thing as "latex memory foam". You could look at the law tags to find out for yourself but there is also a great deal of other evidence that indicates that it is not what they say it is and primarily polyfoam. This is not to say that their polyfoam isn't good quality and there are European (including Italian) polyfoam that is OekoTex certified but it is not what they claim and doesn't justify their prices. My issue with them is that they are completely misrepresenting their product and charging an arm and a leg for materials that are not what they are promoting.

Their foams are anything but "green", their website information is very misleading, and they are anything but open and transparent about what they really contain. Their ability to misrepresent what they are making says more about the lack of meaningful information in the industry and the ease with which many companies are able to deceive consumers than anything else. They have been challenged many times by people who know what they are talking about and the only words that can describe their responses is "slippery". "Greenwashing" also comes to mind.

Again this isn't to say that their materials are "no good" ... only that they are misrepresented and overpriced.

Phoenix

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24 Apr 2012 09:42 #8 by yogiyoda

I can assure you that their claims are not true ... not to mention there is no such thing as "latex memory foam". You could look at the law tags to find out for yourself but there is also a great deal of other evidence that indicates that it is not what they say it is and primarily polyfoam.


Could you please elaborate? What do the law tags say? What is the evidence indicating that their memory foam is petroleum-based?

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24 Apr 2012 11:19 - 24 Apr 2012 11:20 #9 by Phoenix
Hi yogiyoda,

I haven't personally seen the law tags because Essentia isn't available in my area but those who have, have told me that it says "polyurethane". Essentia also didn't choose to post their law tags when I asked them to do so in the other thread when it would have been very easy to prove their claims (of course their Dunlop latex they use in the base would be listed as latex).

Chemical analysis of their "natural memory foam" also doesn't show evidence of natural latex and is indicative of an MDI based polyurethane (MDI and Polypropylene Glycol) such as made by the manufacturers mentioned in the other thread I referred to.

I don't live anywhere near an Essentia showroom and have never seen/tried the mattresses. And I haven't read all the controversy on the forums.


Since you appear to be quite interested in Essentia and have a "tendency" to believe their claims, I would take the time to do some searching about them to read what has been posted and to read the conversation I had with them in another thread and some of the links that it leads to. You will quickly see that they are more about marketing than they are about "truth in advertising".

Many people find their mattresses very comfortable and they do use latex (Dunlop) as part of the support components but their "natural memory foam" is not what they claim. I and many others have also tested MDI based memory foam and they don't have the typical offgassing of most TDI based memory foams. As I mentioned some of them are Oeko-Tex standard 100 certified. My issue is not with their use of polyurethane but in the accuracy of their claims, their marketing methods, and that that people are buying an expensive story that just isn't true believing that what they purchased is "latex".

Phoenix

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Last edit: 24 Apr 2012 11:20 by Phoenix.

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24 Apr 2012 15:18 - 18 Sep 2014 18:30 #10 by yogiyoda
Interesting. I love a good mystery. Is it possible for both of the following statements to be true:

"Essentia memory foam is a petroleum-free foam made from hevia milk and other 'natural' ingredients."

"Chemical analysis of their 'natural memory foam' also doesn't show evidence of natural latex and is indicative of an MDI based polyurethane (MDI and Polypropylene Glycol)"

The word "natural" is a very imprecise term. It could be said that even petroleum is natural. To paraphrase wikipedia, petroleum is created from large quantities of dead organisms, usually zooplankton and algae, that have been buried underneath sedimentary rock and have undergone intense heat and pressure. How is that any less natural than toxic plant sap that has been heated and otherwise "unnaturally" processed in complex proprietary ways in factories? And just because something is natural that doesn't make it inherently healthier than unnatural products. I'd rather eat synthetic vitamins than drink snake venom.

So really the only controversy about the first statement is whether Essentia memory foam is petroleum-free and includes hevia milk as one of the original pre-processed ingredients. Is it possible that they have found a petroleum-free (potentially expensive) way to make a polyurethane or polyurethane equivalent? I still believe the claim that the product is petroleum-free and includes hevia milk. Now whether the foam is healthier or otherwise superior, I don't know.

But I also agree with you. I think the story is more complicated than their marketing lets on. And I'm sure they exaggerate their products benefits while at the same time exaggerating their competitors weaknesses. On the otherhand, if they are lying about "statement one" from above, they should be put out of business or at least fined.

By the way, where can I see the results of the foam testing you mentioned?
Last edit: 18 Sep 2014 18:30 by Phoenix.

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