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Areas of expertise: GUIDING CUSTOMERS THROUGH THE LATEX MATTRESS LAYER SELECTION PROCESS

 
When invited to be on this panel, I was flattered because I don’t consider myself an expert. But many years of experience in a single industry does seem to make one an expert.
 
In 1972, I started working for American Excelsior in Sheboygan, Wisconsin. They were the largest foam fabricator in the United States with 32 branches. I received my foam education from a retired naval ship commander who set the bar very high for us.
 
Since the tire industry had not yet figured out how to manufacture tires with synthetic products, they were making them out of natural latex in addition to supplying the bedding industry with latex cores. We unloaded rail cars of latex from our two main vendors, Firestone and Goodrich. There are still latex mattresses out there in good shape that were purchased from Sears in the 1960’s.
 
Ten years later, I opened Foam Sweet Foam. Even though we have sold mattresses from the beginning, we did not focus on this industry until we launched our first website in 1996. We have grown from local delivery in a Volkswagen van to distribution in all 50 states using Fed Ex.
 
The other expert in this office is Heidi. After graduating from college with an accounting degree, she was an auditor for 4 years. For the past 5 years she has been our office manager. Together, we have become very proficient in recommending correct latex layers to people wanting to buy a latex mattress.
 
We look forward to helping you make good choices for better sleep.

Scott Ravenhorst ~ Foam Sweet Foam
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