I had a chuckle today when I noticed that the previous forum I posted at ... what's the best mattress forum ... decided that they needed a new web page called "The Mattress Underground" in their buying guide section. Of course the page is not about this site or any of the concepts of this site ... it talks about buying "cheap" mattresses and being wary of whether or not they are really new ... but their decision to take advantage of the growing presence of this website and use its name for their benefit is quite a compliment in a strange kind of way.
If you do a google search for "The Mattress Underground", you will see the link listed after several from this site. I guess that the idea is that if they become the first link for this search term, then people might mistake their site for this one and come to believe that the name is connected to their site. That would be unfortunate as unwary consumers looking for information would not be able to take advantage of the discounts available from our manufacturing members or come to know about the information on this site and the many places that offer such amazing value in mattresses.
They have a great forum and there is lots of great information there including 809 posts under "phoenix" from when I was posting there. Unfortunately, their business practices do not quite measure up to the same "great" standards. Sad in a way when all of the "informational sites" out there should be about helping consumers rather than trying to "capture" an informational market for financial reasons. There really is a real difference between "money machines" and "mattress people" in all areas of the industry.
These kinds of practices of "the big guys" trying to suppress smaller "competitors" and many others that are so common in all areas of this industry are exactly the reason why The Mattress Underground was founded and it is gratifying to me to see the response from so many high quality local manufacturers who truly support the vision and ideals of what we are doing.
One step at a time, genuine quality purchased from outlets that really care about what you are buying can once again become the "norm" in this industry as real information replaces "stories" in the selling of mattresses. While there is a long way to go before this happens, I believe that real value and the truth will always come out ahead and that consumers and the manufacturers who produce this value will once again become the focus of the mattress industry.